Who We Are

Based in Singapore, we’re an ambitious investor-backed start-up founded by industry veterans with deep experience within the games industry. SLAB was founded with a simple goal in mind - to empower game developers and publishers to reach the widest global audience possible and enabling them to focus on making the best possible game and taking care of their player community.


SLAB has built the first, 100% automated AI-powered platform for storefront optimization and localization. Our technology enables mobile developers to distribute their mobile content on all the Apple App Stores and Google Play Stores without the need to spend countless hours on all the distribution workflows or hiring additional resources for ASO. Initial tests have shown a 1,000%+ increase in organic installs for games using the SLAB platform.

Our Core Values


We always look for ways to continuously improve our customers efficiencies to self-publish your games.

Boldly Proactive

We dare to take risks and fix problems we find in the industry, we’re not one to wait for others to take action.


We believe in the ability of all of our customers, which is why our customers put their trust in us to distribute their mobile games.

Social Impact

As we focus on reducing inequities between mobile developers, we also strive to play our role in addressing the massive inequities in our society. SLAB has adopted Goals 5 (Gender Equality) and 8 (Decent Work and Economic Growth) of UN DESA ( We pledge to incorporate diversity and inclusion into our hiring practices and provide a safe, equitable and secure environment for everyone working with us.


Like the game developers globally, we are a diverse team in nationalities, personalities, experience and opinion, and we’re all the stronger for it.


Everyone has the right to be critical and put forth ideas on how we can make things better at SLAB, which is why we’re always bettering our platform for users.


We encourage our team members to problem-solve on their own before showing us how they tackled it.


68 Circular Road #02-01

Singapore 049422

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Turbocharge Mobile Games Growth" 

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